As part of its buy-and-build growth strategy, the LifeFit Group has made another acquisition with the acquisition of sports up. It is thus investing in the expansion and development of its premium segment. The plan is to further modernize the fitness studio established in the region, expand the range of courses and services and integrate the studio into the LifeFit Group network with a rebranding to Fitness First BLACK.

"sports up is a premium fitness studio with considerable potential. A local market leader that fits perfectly into the Fitness First BLACK segment. This acquisition expands the Fitness First network and in particular strengthens our premium segment within the LifeFit Group," commented Christophe Collinet, CCO LifeFit Group.

"After the pandemic, we noticed that the cheaper Fitness First RED clubs recovered more quickly. But we are now also seeing a sustained and strong demand for premium fitness offerings. With the integration of sports up, we are strengthening our Fitness First BLACK network in the Rhine-Main region," explains Johannes Maßen, COO LifeFit Group and MD of Fitness First.

Source: LifeFit Group
Picture: Life Fit Group