For 15 years, we have been working in the analysis of the (inter)national sports and fitness industry, local markets and individual competitors. Our insights regularly form the basis for important and informed decisions.
Core Services regarding Research
Market analyses
Comprehensive analysis of industry segments on an (inter)national basis; background for market entry strategies
Location analyses
Detailed local information on supply and demand structure at municipal level for location decisions
Competition analyses
Detailed investigations of individual competitors in the market and their situation compared to other players (also strategic or commercial due diligence)
"edelhelfer has decisively advanced our international expansion with various studies on the respective national structure of offerings and competition". Benjamin Roth (Co-CEO and founder of Urban Sports Club)
EuropeActive
Several international studies have already been conducted for the European fitness association EuropeActive, most recently "Personal Training in Europe", an analysis based on a survey with more than 4,000 participants in 15 countries
Fitogram
Together with Fitogram, a software provider for studio operators and personal trainers, edelhelfer has for the first time conducted studies on the "fittest cities" in Germany
British operator of leisure facilities
A British operator of leisure facilities contracted edelhelfer to analyze the corresponding German and Dutch supply and demand structures with regard to a possible market entry
City of Mannheim
On behalf of the City of Mannheim, edelhelfer prepared a brief evaluation on the economic effects of professional soccer for the city, with a special focus on the third league
International fitness operator
For an international fitness facility operator, an analysis of the European market for sports facility aggregators was carried out in the light of a possible "make-or-buy" decision
British PE company
On behalf of a British PE company, edelhelfer examined the German low budget fitness market and its key players to identify relevant takeover opportunities (targets)
MIGROS Aare
In the context of developing a fitness facility concept for MIGROS Aare, edelhelfer implemented a comprehensive survey of the Swiss fitness market, including an assessment of regional market potential
Scandinavian fitness facility operator
For a Scandinavian operator of fitness and wellness facilities, edelhelfer carried out location analyses in selected German municipalities
International real estate investor
An international real estate investor entrusted edelhelfer with the analysis of the fitness and wellness business on a rental area from a strategic and operational point of view
