The European investment company Waterland was founded in 1999, operates 13 offices in eleven countries and possesses extensive experience in the fitness and health industry. From 2005 to 2013, Waterland invested in the Dutch Health City/Basic-Fit Group and developed it into the second largest fitness center operator in Europe. In addition, Waterland had a major stake in the Exercite Group (Hansefit) which developed into one of the largest corporate health and wellness benefit solutions providers in Germany and the Netherlands prior to its sale to Epassi Group in February 2024. Waterland is still invested in the German gym chain FIT/One.

Waterland believes there is significant potential for growth in the fragmented European fitness market. The acquisition of LifeFit Group and subsequent expansion through targeted acquisitions aims at enabling the LifeFit Group to become one of the leading fitness and health platforms in the region. Thanks to Waterland's extensive expertise and financial resources, LifeFit Group believes it is well-positioned to accelerate its positive development and further strengthen its brands. The existing management team around CEO Martin Seibold will continue to lead the business of LifeFit Group and operate independently. Waterland sees itself as a partner advising the management on the strategic set up.

Martin Seibold, CEO of LifeFit Group, is enthusiastic about the acquisition: "We are delighted to have such a competent and experienced investor as Waterland on board. With their expertise and financial support, we are absolutely certain that we will be able to continue along our chosen path. We will further strengthen our position in the market and expand our business".

Jörg Dreisow, supervisory board member at Waterland, on the acquisition: "We are convinced of the quality and potential of LifeFit Group and look forward to working with the management team on the future of the business. We are confident that our resources and commitment will further accelerate the growth of LifeFit Group".