LifeFit Group acquires five clubs North Rhine-Westphalia

LifeFit Group acquires Buena Vista Fitnessclub GmbH, a fitness provider in the Ostwestfalen-Lippe region of North Rhine-Westphalia, thereby continuing its growth strategy initiated prior to the recent ownership change. The company comprises five fitness clubs with nearly 10,000 members. LifeFit Group was acquired by Waterland Private Equity Investments in September. At the same time, the group announced its intention to continue and accelerate its “buy-and-build” growth strategy with its new owner.

Fitness First club

Fitness First club

The acquisition of Buena Vista Fitnessclub GmbH marks the first step in fulfilling this commitment. The strategic goal of this acquisition is to establish and strengthen LifeFit Group’s presence in North Rhine-Westphalia, particularly in the area around Bielefeld. With this acquisition, LifeFit Group can leverage Buena Vista’s presence to achieve this objective. The clubs are located in Detmold and Lemgo as well as more rural areas such as Horn-Bad Meinberg, Leopoldshöhe-Asemissen and Blomberg.

The Buena Vista studios feature state-of-the-art equipment from providers like EGYM. Their setup is similar to the offering at Fitness First RED. Once the acquisition is completed, LifeFit Group will begin preparations to integrate the clubs into the group and rebrand them as Fitness First RED. The rebranding is currently planned for completion in the first quarter of 2025.

Johannes Maßen, CEO of Fitness First, commented: “We are especially looking forward to working with the employees. It is important to us to preserve the strengths of Buena Vista while ensuring that both the employees and the clubs benefit from being part of LifeFit Group and the Fitness First RED brand.”

Source: LifeFit Group
Picture: LifeFit Group

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