Holmes Place concludes joint venture with Auctus Capital Partners

Holmes Place, a leading provider of exclusive fitness and wellness clubs in Germany and part of the international Holmes Place network, has concluded a joint venture with Private Equity firm AUCTUS Capital Partners. The aim is the expansion of the Holmes Place concept as well as the rollout of the new Evo Fitness boutique concept. Advisory boutique edelhelfer has advised AUCTUS in the acquistion process.

Holmes Place operates a total of 10 Health & Fitness clubs with over 40 thousand members, focussing on attractive Tier-1 cities like Hamburg and Berlin. Holmes Place's key differentiators are its large full-service clubs (c. 5,000 sqm) in prime locations with state of the art equipment, extensive wellness & Spa areas and individual support for every member.

Evo Fitness is a very successful boutique concept in Scandinavia that aims to create contemporary and inspiring places to exercise. Kesh Patel, Fitness Director of EVO Europe, says "We've taken every measure to create a training space that allows for the art and practice of skillful, purposeful and playful movement for EVO members, yet remains a highly conducive environment for our PTs to deliver best-in-class training. Our brand identity is pervasive throughout the entire club and strongly echoes a training philosophy that is based on the mastery of human movement."

The Holmes Place Group has acquired the license for Europe from the Evo founders and has already opened its first facilities in Switzerland. The first locations in Germany are planned for Berlin and Düsseldorf.

The advisory boutique edelhelfer, which is specialized in the sports and leisure industry, has been advising AUCTUS Capital Partners on the investment and has conducted an extensive commercial due diligence.

Source: Auctus Capital Partners, Holmes Place, Evo Fitness, Healthclub Management
Pictures: Evo Fitness

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