The fast-growing startup showed a sustained average annual growth rate of over 100% over the past three years resulting in € 32 million in revenues in 2021 and benefited from a strong momentum in 2022, with monthly sales up +70% year-on-year.

With the support of Cathay Capital and a significant investment into the company’s business operations, SNOCKS is looking to accelerate its international expansion in Western Europe, particularly in France and countries such as Spain, Italy and the Nordics. In addition, the company not only plans on diversifying its sales channels via its online shop, but also through further established and new third-party marketplaces in DACH and beyond. Moreover, the company ambitions to step up organic growth by extending its current product offering and increasing its focus on customer group diversification, after the successful launch of its female line in 2021.

Johannes Kliesch and Felix Bauer, Managing Directors and Co-Founders of SNOCKS declared: 

“We are very proud of all that SNOCKS has accomplished until now as an independent startup and we are convinced that we have found in Cathay Capital the ideal partner to bring our business to new heights. We believe that we can strongly benefit from their proven track record and international network in the field, and we are impatient to work alongside their teams to reach the next level.”

Fabien Wesse, Managing Partner at Cathay Capital, added: 

“We are very happy to support SNOCKS’ teams and management in their ambition to develop across borders and expand on an organic level. The company benefits from a strong business model and brilliant team of experts that have demonstrated best-in-class online expertise, combined with marketing excellence over the years. We believe that our expertise on scaling consumer brands internationally will prove useful and we are delighted to contribute to making SNOCKS an even bigger success story.”

Source: Cathay Capital
Picture: Cathay Capital / SNOCKS