ProSiebenSat.1 invests in Urban Sports Club

The ProSiebenSat.1 Group is leading the current financing round with a volume of EURm 80 of Urban Sports Club as lead investor: The digital group is participating in the sports and fitness platform as a minority investor with 15 percent and a combination of capital and media volume via its investment vehicle SevenGrowth. This is intended to increase awareness of Urban Sports Club in the German-speaking region through advertising on the group's own TV and online platforms, as well as to further promote the strong growth of the fitness aggregator. This transaction is the first deal of the new ProSiebenSat.1 investment vehicle SevenGrowth. As part of the Group's Commerce & Ventures segment, SevenGrowth makes strategic majority and minority investments with a mix of cash and media volumes in digital growth companies that have grown out of the start-up phase and are looking to reach the next stage of growth with the support of ProSiebenSat.1

Friedrich Thoma, CEO of ProSiebenSat.1's Commerce & Ventures segment comments on the transaction: "It is a very exciting moment to invest in Urban Sports Club. The COVID 19 pandemic has accelerated the global trend towards greater fitness and wellbeing and the demand for sports offerings is correspondingly high. This offers the platform enormous potential to reach new customers and continue its dynamic growth. With SevenGrowth, we are the ideal partner for this.“

Urban Sports Club was founded in 2012 by Moritz Kreppel and Benjamin Roth and is the fastest growing sports and fitness platform in Europe. It offers members a flexible sports and wellness subscription for now over 50 sports including extensive online courses. The Urban Sports Club group is now present in seven European countries in over 80 cities and targets both private and corporate clients. With more than 12,000 affiliated partner locations, the aim is to motivate people to take part in sport and inspire them to lead a healthy and active lifestyle through the largest and most diverse range of offers.

Moritz Kreppel, CEO and co-founder of Urban Sports Club adds: "With SevenGrowth we have found the perfect partner to inspire even more people for an active and healthy lifestyle through the reach of media - especially TV. Since our inception, our growth has proven how attractive Urban Sports Club's flexibility and diversity is to a wide range of members. Together with our partners in Europe, we are creating hybrid sports offerings for a hybrid working world."

In SevenGrowth, ProSiebenSat.1 invests Media and Cash in already established digital companies whose business models have proven themselves and which are on their way to profitability. SevenGrowth thus complements the investment models of ProSiebenSat.1 Group, which the Group bundles in the Commerce & Ventures segment: Together with the investment arm for growth companies, SevenVentures, and the associated SevenAccelerator, which focuses in particular on early-stage companies, ProSiebenSat.1 can cover the entire life cycle of companies with SevenGrowth and the NuCom Group. The focus in each case is on consumer-oriented business models, which the Group supports with media services and/or as an investor and which benefit from the reach, marketing expertise and operational know-how of the ProSiebenSat.1 Group.

Source: PROSIEBENSAT.1
Picture: Urban Sports Club

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