Fittrack and Sport Alliance join forces

Fittrack and Sport Alliance, the provider of software solutions for all aspects of club management, will go down common paths in the future. As a specialist in the digitalisation of training areas and equipment parks, Fittrack will complement the software solutions of Sport Alliance with immediate effect. The team and technology will be fully integrated into the Hamburg-based group of companies and the "Fittrack" brand will be continued.

The Austrian company Fittrack specialises in the development and distribution of hardware and software for the fitness industry. With its innovative system for workout monitoring using its own sensor technology and app, the company quickly became known in the fitness industry.

The first talks between the two companies took place back in 2019:

"Our Fittrack system and Sport Alliance's offering with its comprehensive Magicline software are a great fit. The integration brings both companies a big step forward," explains Nicolas Festl, Fittrack founding member and new Group Product Manager at Sport Alliance.

With the new team and the smart technology, Sport Alliance closes an important gap in its broad product portfolio.

"The digitalisation and networking of the training space in clubs has been part of our product agenda for a long time. With the Fittrack team and their innovative solutions, we have found the best possible partner," says Daniel Hanelt, Managing Director of Sport Alliance.

The team is currently working on many different projects. These include integrating the technology into the Magicline to digitally monitor the training of the future across the entire sports surface.

"We plan to integrate it into the Magicline towards the end of summer 2020. I'll say cautiously: the first results could be seen in the third quarter," says Nicolas Festl.

Source: Sport Alliance
Picture: Fittrack

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