Wolfgang Müller founded the company in 1988 and has since built up a leading position in the German beauty and tanning market. As a key success factor, WMBS has established a club membership model in which more than half of the customers are subscribers, resulting in stable and predictable cash flows. In addition, the Group has its own product portfolio of high-quality tanning and active/anti-aging cosmetics, which are sold through its studios and online stores as well as through third-party multichannel retailers and independent beauty salons.

The selling shareholder will continue to hold a minority stake in WMBS Group and will continue to support the group in the future

The Rieker Finanz Group is an independent part of the Rieker Group, which also includes the shoe manufacturer Rieker Schuh. The Rieker Finanz Group invests in the long term and openly in medium-sized companies. The participations are operationally independently continued by the existing management.

Source: Oppenländer Rechtsanwälte, DC adviory
Picture: SUNPOINT Werbegesellschaft mbH