Migros is the largest retailer in Switzerland and present in the German health and fitness market with the premium concept ELEMENTS since 2012 Design. Since its establishment ELEMENTS has been working with the services of INLINE. ELEMENTS as well as INJOY members have the advantage of working out in the clubs of both club concepts.

The strategic alliance between the partners was established already in early 2014, with the acquisition of 30 percent of the shares through Migros. The aim is to further strengthen the position of both companies in the market and to take advantage of further synergies.

Paul Underberg stated. "The past two years have been used intensively in order to get closer and to pave the way to achieve the greatest possible interaction for both partners, without compromising the individual identity of the company. A common strategy will developed together in the coming months."

The acquisition is subject to antitrust approval by competition authorities. A purchase price of the investment was not disclosed.

Source: Migros/Inline
Picture: Migros/Inline