The previous individual brands Fresh Fitness , SATS , Metropolis and Elixia will remain after the merger, according to Wench Evertsen , CEO of SATS Norway. "Neither members nor staff will notice the difference . We will offer the memberships under the same conditions as before. "
Reynir Indahl , former CEO of Elixia becomes CEO of the new HFN, Jørn Wendel Andersen , CEO of TryghedsGruppen his deputy.

The merger is expected to create opportunities especially through the pooling of resources and expertise to respond to increasing demands and incorporate new training opportunities and technologies." The aim is to develop the company to the benefit of customers and employees ," says Jørn Wendel Andersen , CEO of TryghedsGruppen .

Furthermore, the companies complement each other, especially geographically. The clubs of upper medium-chain SATS are the market leader in Sweden. In Norway and Finland Elixia and SATS are already strong and build together a dominant position. The overall picture is rounded up of the value of Fresh fitness clubs, as well as the Metropolis - exclusive clubs in Stockholm. In January, HNF had sold all Danish SATS clubs to its competitor Fitness World to focus its presence in Denmark on discount operation Fresh Fitness.

The merger will create a Scandinavian fitness empire. Since the merger is still to be reviewed by the cartel authorities in several countries, it is not expected to be approved before 2014.

Sources: TryghedsGruppen , Altor Equity Partners Source: SATS