With the brand "Only Fitness", Migros is entering the budget fitness market across Switzerland. Behind the new concept is the Migros Aare cooperative. "We want as many people as possible to have an uncomplicated access to an attractive fitness training," says Helko Roth, Head of Business Development at Migros Aare. Thus, for example, beginners or students belong to the target groups. Thanks to its range of offerings, "Only Fitness" also appeals to ambitious athletes.

The development of the concept was supported by the consulting boutique edelhelfer, which specializes in the sports and fitness market, from Mannheim, Germany. The concept provides a professional fitness experience without wellness offerings - with a various training programs and innovative cyber groupfitness courses at an attractive price / performance ratio; the annual subscription in "Only Fitness" costs 499 francs, for 24 months the subscription costs 399 francs per year.

Source: Migros Aare
Image: Migros Aare