“Boom of fitness chains” headlined the entrepreneur-magazine “impulse” in its franchise top-100-ranking of franchise concepts in Germany. Mrs. Sporty was ranked at the top for the first time; four other fitness providers were ranked as well. The annual published study on the fitness-market by the employer´s organisation of the German Employers' Association Health and Health Systems (DSSV) and the audit and consultancy company Deloitte documents the increasing impact of chain operations in Germany.
Which roles play the largest fitness provider in an international, European environment? Which offerings are successful in Europe in particular? Which influences have the German companies in the European market? Through the present survey of the top-10 fitness chains the edelhelfer attempt to achieve a first analysis of the biggest European providers.