In its September edition the magazine “impulses” has published a ranking of the Top 100 Franchise companies in Germany. After several years in the Top 10 this time Mrs. Sporty has managed to land at the first place. The magazine sees the reason for this in addition to the company's internal reasons also in the rise on the fitness industry; another four fitness providers are listed in the ranking. The fitness industry has developed over the past decade from the stereotype of bodybuilders toward a relevant industry with a wide range of offerings. Meanwhile about 7.6 million people exercise in a gym in Germany - more than ever.

Knowing that the provider Bodystreet exists since 2009, it is remarkable, that the company has already reached position 25 in the ranking and thus improved compared to the previous year by 61 places. clever fit could at least make up 30 positions and finished 58th , while EASY FITNESS is entered at position 83 back to the TOP 100^th. Only INJOY has repulsed it rank 48^th. Although franchise companies performing well in the fitness industry, it is up to each prospective himself, to get an idea of which company concept suits him and to weigh the risks and rewards, only then should one entry into entrepreneurship. Some important points about the individual aspects of the rankings as well as the fitness providers contained are mentioned below:

In the criterion “stability” Mrs. Sporty and INJOY lead, both of which are already more than seven years in the market . However INJOY has only half as many facilities as Mrs. Sporty, which slightly reduces the stability value. clever fit exists for more than five years and has a higher number of partners as the two remaining suppliers, which is positively charged . EASY FITNESS and Body Street are in the market since 2008/2009 and therefore close off with a neutral rating.

Mrs. Sporty and Bodystreet perform in the point “dynamics” particularly well. One can record high growth and thus they fulfilled their good expansion forecasts. This is partly due to the system size of less than 200 square meters, since the opening of new stores is facilitated by the low investment risk and is possible in catchment areas, which have no sufficient member potential for larger facilities. Another factor might be the market. Woman gyms and new training methods with the support of electrical stimulation are still relatively young and markets therefore little developed.

Things look different at the other three providers. Here the trend of recent years is reflecting; according to which providers must clearly distinguish in order to pass the fitness market. While the competition in the past were often on price alone, today it is more than ever the individual services in the center in order to be able to differentiate. It has been hard in the medium segment and also gets INJOY which is reflected by point deduction in the dynamic rating. Also in the discount segment the competition is very high and the competition by the market leader McFit and other providers. Lower growth, however, is not generally a negative criterion, because it simultaneously allows a more careful selection of new franchisee. Although this is exhausting for the candidates, but in the long term may has a positive impact on the success of the system as well as their partners.

With respect to the merit the two micro-club providers achieve positive results. This is mainly due to the low investment costs. The high attendance rate and the small number of members, however, the potential is limited to the top. To become a future franchise partner of INJOY at least 500,000 EUR are necessary. However, more capital can also be used to provide customers with more exclusive studio equipment and thus raise the standard of the facilities. A similar trend with respect to the increase in capital requirements can also be observed in many franchise systems in other industries.

In terms of the market and on the attractiveness the experts' assessments for all providers are positive. Among other things, there is still potential in the fitness industry for a professionalization of marketing. As a franchise concept is usually associated with a strategic approach , which is increasingly essential to successfully compete against the competition (link to news "Against the competition - Fitness offers on growth") . The presence of the owner of the franchise partner site allows a flexible response to the needs of the local market and gives an advantage over centralized chains.

Particularly positive are the reviews for the market and the attractiveness of Mrs. Sporty. The company has adapted conventional training methods to the needs of its target group, thereby defining its concept a promising niche market. For Bodystreet, however, it is more difficult, not at least because the use of innovative training methods such as electrical stimulation concerning the acceptance by potential customers and thus both the market and the attractiveness are less certain. INJOY scores at the market valuation, because the system allows tailored to the needs of local customers approach, which can create a competitive advantage. In the discount segment (clever fit and EASY FITNESS), however, the necessary guidance on the reduction of costs curtails the ability of franchisees in this regard .